As the W&WH story goes, originally I started off as a curated shop for handmade goods from artists around the world. Soon after, the products that I was making myself caught on and they kind of took over. From then on, my brand took on a look, a bit more modern than I had originally planned. After 2 1/2 years I am excited to share with you a logo that not only fits with the aesthetic that Wind & Willow Home has become but also something that is a bit more universal as I diversify my products to include hand inked soft goods (coming soon) along with my wooden housewares.
The design process was exciting and a bit scary but my mind was at ease as Rashi was able to take my wishes for a clean, modern look and pair it with the natural comfortable feel of the brand. She took a modern font and softened it a bit with the custom loop design in the W and the M. I feel it really embodies all that the brand is about: Modern, classic design with a bit of vibrancy and natural inspiration.
You may have spotted the new logos popping up on my Facebook page and soon you will see the new look everywhere you find W&WH. Here is a look at some of the images that will see soon.
So, here's the old logo
And, here's the new!
I couldn't be more excited about the results and am working to integrate the new look into all of our products and marketing material. What do you think about the new logo?
Don't forget, you can come check out my new logo and line of hand inked housewares at Renegade Craft Fair Sept. 7th and 8th 2014 in CHICAGO. More info. Here