What's in a Logo

I have been working with Ariel Tyndell of Velocity Vectors on a new logo and image for Wind and Willow Home.  We have come up with some fantastic designs that portray the simplicity and timelessness of nature inspired living.   Ariel is a graphic design student at Middle Tennessee State University working on her BFA in Graphic Design. I found her through etsy (yep, did you know you could find graphic artists through etsy).  Immediatly I was struck by her modern yet organic style.   She had many images of her work and they were just the style I was looking for. So, I decided to take the leap and partner with Ariel to create the image that Wind and Willow Home will be recognized as from now on. 
Let me say, that is a lot of pressure.  Image is so important these days and it was important to me to portray one of professionalism that incorporates the visual sense of our products and designs being timeless, high quality, comfortable and of course related to nature. 
  I started this process by filling out a brief questionaire so she could get an ideas of what I was looking for. I answered questions like, "give me a brief history of your company".  I threw around ideas for the image such as a tree, leaf or bird.  We landed on the feather for it's simplicity and vision of comfort. Next she took that information and came up with 5 different logo ideas.  This is where it became difficult.   They were all beautiful and interesting in their own way, so how to decide.  Well, one of them had that perfect mix of modern and organic that I had been looking for.  From here we did some color tweaking.  Again, this was a tough decision because there are so many color choices and with my background in interior design I couldn't stay away from color psychology.  Should I use yellow to portray energy, green to portray a fresh approach or grey to keep it trendy.  As you will see we landed on blue and brown which is the perfect mix of serenity and comfort.
 All in all this process has been truly rewarding but it hasn't been completely easy.  During this process I have learned just how important, and difficult it was to stick to my original vision.  It has taken about 2 weeks of multiple emails back and forth, trying different font styles and colors along with adjustments and readjustments back to the original images.  Ariel has been patient and professional.  Finally SUCCESS, we have landed on the final logo and I am happy to share that we will be updating the blog and other social media with the new images soon. 

What do you think of the logo?  Love it, Like it...? Please share with your comments below.

Professional design services, for a cause.

Although my dream for Wind and Willow Home is to have a beautiful and unique brick and mortar showroom, I thought I should share that I am currently offering professional design services and cabinetry drawings in home (if you are in the Twin Cities Metro area) or via email if you don't live locally.  For the past 10+ years I have been working with clients to make their remodeling dreams a reality.  The purpose of today’s blog post is give you a chance to get friendly professional design service for any room in your home.  And by doing so, you will also be helping to start a local small business as all proceeds will go toward the start up costs of the Wind and Willow showroom.  In addition to the design service/design drawings, you will also get a special, personal invitation to the official grand opening of Wind and Willow Home including a special discount on any gift or homeware merchandise purchase.  For more information on this offer or my design services check out the Kitchen and Bath Design/Custom Cabinetry tab or contact Araya at wind_willowhome@hotmail.com.

This offer is good for 3 years from the date purchased so if you or someone you know are looking to update or remodel a room in your house in the next few years and need professional drawings please consider starting to plan your next project now, with Wind and Willow Home.